Petera Reine Diaban, MPH
Health Communications Professional
Health communications professional with 11 years experience in social marketing and communications, community engagement, program management (w/ staff supervision), program evaluation, and media relations. Detail-oriented, personable, and responsive health advocate with work and volunteer experience in the US and LMICs (Rwanda, Haiti, and Kenya).
Biography
Petera Reine Diaban, MPH, is the principal consultant of SMALA Consulting Group, LLC, a team of affiliates that create tailored marketing solutions for public health needs. Mrs. Diaban is a health communications professional with 11 years experience in social marketing, communications, community engagement, program management, program evaluation, and media relations. She is best known for leading multiple social marketing campaigns through the Louisiana Department of Health, including the PrEPP social marketing campaign; Ending the HIV Epidemic awareness campaign; Hep C Cured harm reduction campaign; and launching Louisiana Health Hub brand and community-facing website. In addition, through SMALA Consulting Group, Mrs. Diaban was pivotal in establishing a partnership between Nola Ready and Xavier University to launch the Vaxxed and Relaxed COVID-19 Response Campaign. She received a Bachelor of Science in Chemistry at Spelman College and a Masters in Public Health at Tulane University School of Public Health and Tropical Medicine.
EXPERIENCE
July 2020 - Present
SMALA Consulting Group
July 2019 - 2022
Louisiana Department of Health, STD/HIV/Hepatitis Program (SHHP)
January 2016 - July 2019
Louisiana Department of Health, STD/HIV/Hepatitis Program (SHHP)
Principal Consultant
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Developed a marketing plan and communication strategy for Southern Alliance COVID-19 mitigation project in partnership with Xavier University.
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Managed and expanded community coalitions/partnerships for successful implementation and execution of social marketing campaigns.
Marketing Supervisor
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Created a system for successful statewide communication by preparing and executing strategic communication plans for multiple grants/initiatives within SHHP.
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Created briefing materials – including talking points, data sheets, and slide decks – for LDH leadership when speaking at public events such as NOLA HIV Awareness Week and City Council Proclamation.
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Oversaw the development of the following statewide campaigns: PrEP Campaign, Start It! Louisiana HIV Testing Campaign, Get Loud Louisiana, Louisiana Health Hub website branding, Just Check Syphilis Campaign, The Cure is Clear Hep C Campaign, and Ending the HIV Epidemic Campaign in Baton Rouge.
Social Marketing Coordinator
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Managed multiple marketing contracts with 1M budget that yielded favorable ROIs.
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Organized and lead SHHP’s digital marketing efforts to recognize national STI or HIV related awareness days/months, such as World AIDS Day, African American HIV Awareness Day, National Women and Girls HIV Awareness Day, STD Awareness Month, National HIV Testing Day, and Gay Men’s Health Day.
EDUCATION
August 2010 - December 2012
Tulane University School of Public Health
August 2003 - August 2007
Spelman College
Masters in Public Health (Health Communications Concentration)
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Courses Include: Social Marketing, Monitoring and Evaluation, Formal Qualitative Methods, Program Planning, Epidemiology, SAS, SPSS, and STATA.
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Research Project, August 2011- January 2012: Evaluation of Using Telepsychiatry with Patients Living with HIV in Rural Louisiana.
Bachelor of Science Degree in Chemistry
SKILLS
Project Management
Detailed-Oriented, Creative Thinker
Marketing & Communications
Capacity Building
Community Engagement
Budget Management
Oral & Written Communication
CONFERENCES
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SMALA Consulting Group offers technical assistance and expertise on the topic of social marketing. We assist with research and evaluation in order to develop data-driven, marketing solutions. SMALA Consulting Group can support partners by offering workshops on planning a social marketing campaign, developing a creative brief, offering communication plan templates, guidance on social media best practices, and establishing evaluation metrics for social marketing campaigns in order to measure success.