What We Do
Over the past decade, we have met organizations doing extraordinary work in the community. They are providing direct public health services and meeting people where they are. Oftentimes, their social marketing strategy is limited due to a dearth of staff dedicated to this effort and/or limited knowledge in how to best apply social marketing theory. SMALA Consulting Group supports these organizations through the following core values: Transparency, Community- Centered, and Reliable Service.
Approach
When developing communication plans or social marketing strategies, we start with keeping the priority audience – the community we aim to reach – in mind. We follow comprehensive, evidence-based frameworks to social marketing that encourages behavior change.
Our mission is to eliminate barriers to health communication messaging for communities who need it most. We do this through developing innovative social marketing strategies that bring the voices of the community to the table.
Our Services
Media Strategy
​Social marketing is the science of behavior change marketing. It takes strategic planning before embarking on message dissemination via marketing solutions. We are skilled in developing a comprehensive communications and social marketing plan to achieve the greatest impact.
Media Buys
Once you have identified a marketing budget, we can help you determine the best media solutions to reach your priority audience. Let us take the work of contracts and negotiations with large media companies off your hands. We will place the media buys for you.
Evaluation
Do you need assistance with A/B testing, focus groups, or key informant interviews? We can coordinate these efforts and compile the results in a comprehensive report for your convenience.
Capacity Building
Uncertain of the first step to take when approaching a social marketing campaign for a public health project? We are here to help! SMALA Consulting Group will walk you through the scope of work, creating a logic model, identifying key metrics that will impress your funders, and how to garner community input, to name a few.
We Work With the Very Best
Here are a few of our current and past clients.
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Clients are included every step of the way.
1
All Hands Discovery
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Formative Research
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Foundational Meeting
2
Strategy and Planning
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Brand Strategy
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Campaign Strategy
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Media Planning
3
Ideation
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Brand Identity
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Campaign Concepts
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Campaign Assets
4
Campaign Roll-Out
5
Evaluation
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Monthly Monitoring
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Quarterly Reports
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Final Report